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Chooses premium metal packaging inspired by a tube of fresh new tennis balls.
January 18, 2019
By: DAVID SAVASTANO
Crown Aerosols & Promotional Packaging Europe collaborated with champagne producer Piper-Heidsieck to launch a promotional tin for the Australian Open tennis tournament (Jan. 14-27, 2019). As the official champagne of the tournament, Piper wanted to celebrate the competition, the first of four Grand Slam tennis events held each year, with a limited edition premium packaging format. Piper-Heidsieck turned to Crown’s team of specialists to bring the packaging concept – which was inspired by a tube of fresh new tennis balls – to life. The simple premium tin features a mixture of red and gold colors with balls seemingly ‘bouncing’ around on the packaging canvas. The red, applied using a matte finish, complements the embossed golden logo and balls, enhancing the visual and tactile nature of the package.
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